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Thanks for your comment. Yes, fake reviews is a serious issue and we can only hope that over time Google in particular does more to allow people to fight them, otherwise trust in reviews is only going to deteriorate over time. I was looking for a palm tree lamp for sale to decorate my kids room, and I have been having a hard time deciding on which product to buy. I agree that I am more likely to trust a site or a product if there have been reviews left already. I guess I just need to come to terms that I am taking a risk whenever I purchase something online.
I love this annual survey — always interesting insights. I regularly share it with sales and marketing professionals in the senior care industry. Thank you for publishing this data! Make sure you take a look around the site for more survey data on a variety of topics! One of the most interesting fake reviews I read about recently was the man who faked the non-existent restaurant on TripAdvisor. This man was able to make it the most popular restaurant in England.
He even had all the famous folk calling him trying to book a table. It just goes to show that fake reviews do work. They have quite the spam filter and human review team that read all reviews. We see fake reviews as one of the biggest impediments to the growth of online commerce, and particularly smaller e-commerce sites seeking to grab their slice.
I am actually shocked Yelp is as high as it is. I see so many shady businesses advertising on there that it is unbelievable. The barrier of entry is so low to advertise on yelp. Yelp has created an advertising culture that businesses almost have to cheat to win on. You can start your business yesterday, be a convicted felon, unlicensed in your industry that requires a license and advertise on yelp..
That ought to scare people! I think the number of consumers that have seen a fake review is much higher. There are way too many fake reviews between companies selling, offering discounts or review swap groups.
It is more widespread than most consumers know. Hi there, question about your results on Question Am I misunderstanding the chart? Any clarification is appreciated! Or am I missing something here? Thanks Courtney — the first question is around frequency in the last year focusing on recent behavior , while the second is about if people read to see if a business is good or bad focusing on their intentions when reading reviews, so not focused on a finite time period.
Always look forward to the new Local Consumer Review Survey being released! The information provided is outstanding and we use it on a daily basis when speaking with business owners about the importance of their Reviews and Online Reputation. BBB is falling by the wayside. The BBB actually has really good processes in place to guard against fake online reviews.
The are also the only entity that actually does a background check on their advertisers. Once consumers realize how easy the Barrier of entry is for a business to advertise on Yelp, Angies List, Facebook, etc..
Those others will start to lose consumer confidence. They resolved a 6 month old problem I was having with Dell as soon as they got involved. Your email address will not be published. This site uses Akismet to reduce spam. Learn how your comment data is processed. Questions Local Business Review Habits How many times have you used the internet to find a local business in the last year? Do you read online reviews for businesses? Which devices have you used to read consumer reviews in the last year?
Which business types have you read online reviews for? What is your typical next step after you read a positive review? Trust and Influence How do online customer reviews influence your decision to actually use a local business? Do you trust online reviews as much as personal recommendations? Have you read a fake review in the past year? When judging a local business on reviews, what do you pay attention to?
How many reviews does a business need before you believe its Average Star Rating? How many online reviews do you read before you can trust a business? How recent does an online review need to be to impact your decision? Posting Online Reviews Have you ever left a local business an online review? Have you ever been asked to leave a review for a business?
Top Do you read online reviews for businesses? Top Which devices have you used to read consumer reviews in the last year? Top Which business types have you read online reviews for? Top What is your typical next step after you read a positive review? Consumers were able to choose up to two options. Top Do you trust online reviews as much as personal recommendations?
Top When judging a local business on reviews, what do you pay attention to? Consumers were allowed to select a maximum of two answers. Top How many reviews does a business need before you believe its Average Star Rating? Top How many online reviews do you read before you can trust a business? Top Posting Online Reviews Have you ever left a local business an online review? Top Have you ever been asked to leave a review for a business? The breakdowns are as follows: Don't miss a beat!
Sign up to receive the latest local SEO news, original research, pro tips, and how-to guides. Which Platform is Growing the Fastest? And while plenty Read More. I look forward to these annual surveys. How many consumers were part of this test? Hi Jeff, glad you liked it! We polled 1, US consumers in the survey. Will this report be available in PDF also? Hi Almar, Glad you found it useful! Hi, Could you specify who participated in the poll? Thanks so much for posting it!
Thanks for that other study! Hi Les, 1, US consumers were surveyed for this. Hi Mike, Totally agree; it spoils the trustworthiness of review ratings as a whole. Hi, Thanks for your comment. Hi Laura, thanks for your comment. I feel like AngiesList is slowly overtaking Yelp and Facebook. Hey Rosie, We see fake reviews as one of the biggest impediments to the growth of online commerce, and particularly smaller e-commerce sites seeking to grab their slice.
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