We went hunting for examples of the best customer testimonial pages we could find. These 11 companies show how powerful customer. Customer testimonials are one of the most powerful trust signals you can use. In this post, I'll show you how, and when, to use them effectively. Check out this list of testimonial page examples that check off all of the best practices for attracting new customers with help from your happy.
A testimonial is only as successful as the customer who gives it. Which type of testimonial do you use? Leave a comment below. Sam is the Content Marketing Manager at Sleeknote. His specialties include copywriting, direct response marketing and SEO. Great ideas on how to tangibly attain customer testimonials! This is an excellent example of interactive content for your readers. I would only suggest that you provide social sharing icons for this article on this page.
That way people can choose to curate this article, giving you higher backlinks, or, they can send it to their colleagues on their teams.
I just shared it with my fellow colleagues at my marketing agency, but I had to share it by other means. So, if you did choose to provide that sharing capability, then you would have a better awareness of the engagement with this article since you would get the analytical side of your content performance.
Even with those suggestions, this was a great piece, and I honestly enjoyed it. Thanks for your insight! This is a great idea. Thank you for the examples they helped to understand more. My team is launching a new campaign soon on remail.
I appreciate your details and depth writing style and all your eye cache points was so awesome. Your email address will not be published. And when you do… Crickets. And no brand exposure. Quotes Testimonials There are three variations of a quote testimonial. And if you were lucky enough to have a college yearbook, you might have been asked to give one to accompany your photo: Quotes are one of the earliest types of testimonial and one of the easiest to acquire.
Fourlane uses a slider on their homepage to feature their testimonials: Quotes with a Hero Image Quotes, while easy to gather, are easy to fabricate. Pictures legitimize the testimonial further and in many cases, increase conversions tenfold. Shopify feature high-resolution hero images to accompany their testimonials: Rather than feature their testimonials on a relevant page, they include them on relevant posts, namely, in the form of slide-ins: Influencer Testimonials Influencers are a lot like high school quarterbacks.
Popular for many but near impossible to pin down. And their efforts pay off. Social Media Testimonials Social media has changed how we express ourselves. When positive, online praise is welcomed by brands. Shane Parrish from Farnam Street embeds tweets from readers on his newsletter page: If you can, invite people to leave you specific feedback. James Clear does this to perfection.
But not all forms of influence are alike. Simply put, we prefer people who think similar to ourselves. Casper has an email in their email sequence for this very reason: Case Studies Case studies are an opportunity to really sell the reader on the transformation a previous customer made. Kamb cleverly utilizes emails from his client as a way to move the story forward, legitimizing the case study in the process: Video Testimonials Video is fast becoming the number one marketing channel for business owners.
Other business owners, like the aforementioned Orabrush, feature customer video reviews on their homepage: Documentary Series Like most marketers, I thought I had witnessed everything when it came to customer testimonials.
Until I came across Bryan Harris. In , Brian launched his flagship product, Get 10, Subscribers, but went above and beyond when interviewing previous customers: He filmed a documentary series.
And the results were remarkable. But more business owners are opting for more professional videos to market their products moving forward for good reason: Successful customer testimonials is about trust Testimonials are more important than ever.
May 3rd, at 7: May 5th, at 6: Jul 18th, at 6: She understood exactly what I wanted even better that I did and really helped me to look my best on my wedding day. Everyone was commenting on the flowers and my bridesmaids loved them too. Every time I look back at my wedding photos I am so pleased that I picked Sam. While all positive testimonials can be helpful, the best client testimonials feel personal, tell a story, and are specific in their praise.
To achieve this the best client testimonials include:. Before I met [name] at [company] I was [how they felt] because [problem]. Now [result] and I feel [how they feel now]. All testimonials are good and if all else fails, a text only testimonial is better than no testimonial. With LinkedIn becoming increasingly popular, more and more people have a professional headshot that they are willing to let you use alongside their testimonial. Here are some great ways of displaying customer testimonials alongside a headshot that we have used on our own website.
Feel free to share these ideas with your website designer to give them some inspiration for your own website. Even better than a testimonial with a headshot is a testimonial with a candid photo — ideally a photo of your customer looking happy in the environment that you have helped them to make better through your product or service.
This is a great way to give a visual impression of the success you have helped them to create, and increases the trust and authenticity of the testimonial. Even better than a text-based testimonial with a static image is a video testimonial. But today, everyone has a camera on their phone. Asking customers to record a video testimonial using the questions below as a guide for what to cover can come across as very authentic.
Do you meet your clients face-to-face at events, when you deliver training, or when you meet to sign off projects? Take a camera with you and ask them whether they would be willing to go on camera and share their experience. Making it as easy as possible really helps.
Would you be willing to answer a coupe of questions so I can put something together? What was your biggest challenge before you started working with us? How did that challenge make you feel?
7 Simple But Powerful Customer Testimonial Examples You Can Steal
Looking for good customer testimonial examples? Read this article to learn how to write customer testimonials and more (inc. examples). Every marketer needs customer testimonials to make more sales. Here are 9 different types of customer testimonials that you can use on your. Testimonials are a type of review and social proof. They serve the same purpose (guiding potential customers and helping overcome.