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What are the CBD Benefits? CBD oil legalized for patients with seizure disorders, but legislation requires potential providers to obtain special FDA permits and none have yet to do so. The latest, on Thursday from Ohioans to End Prohibition, would legalize the purchase, possession and use of cannabis and cannabis products for Ohioans, ages 21 or older. The group hopes to get the Cannabis Control Amendment before voters in Vice President Jacob Wagner said the measure differs from a proposal announced in December by Responsible Ohio, which calls for establishing 10 authorized growing locations around the state.
The Ohioans to End Prohibition measure would not restrict individuals who want to grow marijuana at home for personal use, only retail sales. As a customer, we all know when we enter a retail store whether it is well-designed and laid out, or whether it's not.
Problems we might encounter include difficulty accessing displays, traffic jams or overcrowded areas, areas that are inaccessible to handicapped people, and the like. As a marijuana dispensary owner, you may not always be thinking in terms of the customer experience—or maybe you are thinking, but unsure how to make the most of your space. And besides maximizing the space, you might not always know the best way to arrange displays to maximize sales.
What tips can you offer, from a design perspective, to help dispensaries create a positive, inviting environment or to improve the overall environment? Creating the ideal cannabis retail environment starts at the curb and permeates through the entire customer experience. A well-designed cannabis retail store will coordinate all of these key points into an experience that is positive, memorable, natural and easy. What advice can you share to help dispensary owners create product displays that maximize sales?
Place your products next to other products that not only are commonly sold with it, but help make the experience of one or both of the products more enjoyable or beneficial to the customer. Concentrate products are a great example of where to use adjacencies and product order. In the dispensary I managed, we would often introduce first-time concentrate users to the concept of sprinkling wax or crumble over their bowl to try it out and see if it fit their needs. Having these products displayed near the concentrates made the conversation about the patient's options more natural for the budtender to bring up, without seemingly pushy or hard-selling.
When a customer first arrives at your shop, their minds are focused on what strain they want to pick up. Once they have selected their flower or concentrate, their main goal has been accomplished, and they are more likely to be influenced by suggestions to buy additional—useful—products.
What can dispensary owners do design-wise to help improve customer flow or to create a space that facilitates customer flow? One of the best ways to improve flow is to take the time to sit and observe how customers are actually moving through and using your space. Whether you sit in a chair in the corner of your shop or study your security footage, you will learn a lot about how your store actually performs by watching how people actually use it.
Look for bottlenecks , or places where awkward moments happen. Be mindful of places where traffic paths cross , or where a typical path of travel might interfere with a doorway. Also, pay close attention to your customers who have mobility issues —elderly, sick, or handicapped persons.
The shortcomings of any traffic-flow design will be experienced by these customers more often and modifications should always be made to accommodate their needs whenever possible. What other facility design considerations are important that dispensary owners may often overlook? Not just growth in sales, but growth in product offerings and growth in the number of employees on staff at a time. A good retail environment is one that is designed for flexibility and efficiency.
Having a good understanding of how the people and products in your store will change over time is crucial to coming up with a design plan that gives you the best return on your investment.
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