A product benefit is the value that customers realize from a product or service. They are expressed in terms of customer needs, expectations. The distinction between the terms benefits and features is an important concept in developing and marketing a product or service. Features are. Actual factor (cost effectiveness, design, performance, etc.) or perceived factor (image, popularity, reputation, etc.) that satisfies what a customer needs or wants. market orientat Marketing strategists agree that brand awareness in any industry gives that company an edge.
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Here are some other examples emphasizing benefits beyond the features: A Web site shopping cart vendor who offers hosted solutions to medium-sized businesses can emphasize the convenience and time-savings of not having to maintain a Web site. A carpet company might be more successful if it illustrated how its carpets could help create attractively decorated interiors.
Pictures of beautiful rooms could be more beneficial than a stack of carpet samples or a list of fabric features. A consulting company might focus its marketing efforts by highlighting its end product—improved performance and increased profits—not its consulting methods.
A manufacturer of computer printers might emphasize less hassle or less wasted time rather than emphasizing reliability or quality. A salmon fishery might emphasize the health benefits of eating salmon. When Do Features Matter the Most? Although benefits are generally more important than features, there are some times when features make all the difference: When all the products in a category provide the same basic benefits, a unique feature may provide a competitive advantage.
For example, when all boom boxes played tapes and CDs, the one with the bass booster stood out even though the benefit to the consumer was minimal. As another example, when all leadership consultants referred to similar performance improvement outcomes, the ones who developed online diagnostic tools distinguished their work from competitors. Thumbs Up Thumbs Down. Thought you might like this: The benefits, in this way, are conveyed to customers in a language that is easier to understand and thus creates action.
This way, the promotional message is strengthened as features act as proofs for the benefits. Hence, this concludes the definition of Product Benefits along with its overview. Browse the definition and meaning of more terms similar to Product Benefits. The Management Dictionary covers over business concepts from 6 categories. Top Companies Lists Share this Page on:
101 Examples of Features Versus Benefits
When products and services offer something to the customers that satisfies their needs and wants, that something is known as benefits of the respective products . One of the biggest traps a marketing writer can fall into is confusing features vs. benefits. Often when selling a product or service, copywriters. As these examples of features versus benefits show, nobody wants to buy spinach people want strength, vitality and Product/ Service, Feature, So what ?.